Memory Matters

A Campaign for Dementia Care, Education, and Compassion

At Concordia, we see it every day.

A patient who no longer recognizes their surroundings.
A spouse trying to comfort someone who no longer remembers their name.
A family overwhelmed—navigating fear, confusion, and loss.

Dementia does not just affect memory—it affects dignity, connection, and the ability to feel safe in the world.

A Growing Crisis in Manitoba

Dementia is no longer a future issue—it is here, now, in our community.

• Over 20,000 Manitobans are currently living with dementia
• That number is expected to double within a generation
• Nine Manitobans are diagnosed every day
• Nearly half of Manitobans have been personally impacted by dementia
• The cost to our healthcare system is approaching $1 billion annually

(Source: Alzheimer Society of Manitoba)

The need for specialized, compassionate care has never been greater.

The Challenge

Hospital environments can be overwhelming for patients living with dementia:

• Bright lights, noise, and unfamiliar settings increase anxiety
• Communication barriers lead to frustration and distress
• Families often feel unsupported and unsure how to help

Without targeted tools and training, even the most dedicated care teams face real limitations.

We can—and will—do better.

Help us raise $150,000 for this critical campaign.

Join us on August 12 2026, when CJNU will broadcast live from the Concordia Classic, featuring special guest hosts Cecilia Nguyen and Theresa Bower, with Adam Glynn launching the Memory Matters podcast to kick off the campaign.   CJNU 97.3 is also available for live streaming and is a nonprofit, volunteer-driven radio station in Winnipeg and supported by the Winnipeg Foundation.